Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous systems is a daily battle for eCommerce online marketers. As privacy policies obtain more stringent and internet browsers restrict tracking capabilities, accurate data becomes more difficult to capture.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection approach that takes the worry of accumulating and processing user information off the client's web browser. This causes far better efficiency, boosted user experience, and the ability to comply with data privacy policies.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to errors due to browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a huge financial investment in hardware and software along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Consequently, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It additionally supplies remarkable precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very last-click attribution easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate monitoring approach that gets rid of cookie-based limitations and makes certain individual data protection while additionally offering enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile campaigns and ad distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively simple to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser setups like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This improves monitoring accuracy and enables businesses to record offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally a lot more secure and aids businesses follow strict information protection regulations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers need a far better method to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services more control over their data collection procedures.
With advertisement stopping and personal privacy rules getting a lot more strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that supplies significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in infrastructure and technological expertise. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.