Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce online marketers. As privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing user information off the client's web browser. This causes far better efficiency, boosted customer experience, and the ability to comply with data privacy policies.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to errors due to browser restrictions and ad blockers and provides much more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are commonly restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) causing imprecise monitoring and lead scoring automation less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking method that removes cookie-based restrictions and ensures customer information protection while also supplying improved security attributes for scams prevention. This makes it a great selection for high-stakes campaigns and app installs where a specific conversion count is essential. S2S can additionally provide more specific acknowledgment data for mobile projects and ad delivery.
Downsides of S2S Pixel Tracking
Pixel monitoring functions by placing an item of HTML code on your site that sends information to the ad system. It's fairly very easy to establish but is prone to protection dangers like being obstructed by advertisement blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these limitations by sending out conversion information straight from the analytics platform's web server to the user's tool. This enhances monitoring accuracy and allows services to capture offline conversions such as call or in-store transactions. Server-side monitoring is also extra protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy plans become extra limiting and internet browsers limit tracking capacities, online marketers require a better method to monitor their projects. This is why extra marketing professionals are changing away from pixels towards advanced analytics server-side monitoring.
Conclusions
Server-side monitoring is the means to opt for data-driven advertising and marketing. It bypasses browser limitations, ad blockers, and privacy setups to collect and send out real-time conversion information to analytics platforms. It is a lot more reliable, safe, and exact than pixel tracking and uses businesses a lot more control over their information collection processes.
With advertisement barring and privacy policies obtaining much more stringent, marketers are searching for choices to traditional pixel tracking. Server-to-server monitoring is one option that offers substantial advantages over pixel tracking. It's more durable, future-proof, and allows you to catch a bigger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in infrastructure and technical know-how. Fortunately, services like RedTrack deal prefabricated servers that can integrate with major analytics systems without the demand for extensive advancement sources.