Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is a day-to-day battle for eCommerce marketers. As privacy guidelines get stricter and web browsers restrict tracking abilities, exact information comes to be harder to capture.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about better performance, improved user experience, and the capability to adhere to information personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser limitations and ad blockers and offers a lot more control over what information is shown each supplier.
It likewise allows services to classify information qualities based upon function and lawful premises, which makes it much easier to abide by data privacy legislations. Nevertheless, executing S2S Tracking requires a large investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller sized brand names. In addition, the first configuration can be lengthy. Nevertheless, once the system is running, it can provide accurate data to all marketing channels in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides trustworthy conversion tracking for iGaming affiliates to optimize projects, lower thrown away advertisement spend and enhance ROI. It also offers superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred method for the majority of associate systems, networks and online marketers.
Pixels are easy to set up as they just need a piece of HTML code in the conversion page, however they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise acknowledgment. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more trusted and exact tracking method that removes cookie-based restrictions and guarantees user information security while also giving improved safety and security features for fraudulence prevention. This makes it a fantastic selection for high-stakes projects and app installs where a specific conversion matter is important. S2S can also supply much more precise acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Tracking
Pixel tracking functions by placing an item of HTML code on your web site that sends information to the ad system. It's fairly easy to establish however is prone to safety and security threats like being blocked by ad blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info directly from the analytics system's server to the customer's device. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and secure and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to monitor their projects. This is why much more marketing experts are moving far from pixels toward sophisticated analytics server-side tracking.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser restrictions, ad blockers, and affiliate link tracking tools personal privacy settings to gather and send out real-time conversion data to analytics systems. It is more reputable, safe and secure, and precise than pixel monitoring and offers companies extra control over their data collection procedures.
With advertisement blocking and personal privacy regulations getting a lot more strict, online marketers are seeking alternatives to conventional pixel monitoring. Server-to-server tracking is one choice that supplies significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in facilities and technological knowledge. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.